The Forest and the Trees

[Author:STEPHEN KEELER  |  VP, Payer & Provider Sales]  Have you ever realized that you missed something big? It's an awful, pit-in-the-stomach feeling. You make a sure bet, only to see too late that it was wrong, or at best nowhere near right. When I first...

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Designing Great Customer-Centric Experiences

[Author: TERRY MAYTIN  |  VP, Market Development & Commercialization]   Digital strategy is most effective when undertaken at the enterprise level with broad leadership support, placing the consumer at the center of enterprise-wide strategy -instead of the...

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Industry Transformation and Consumer Adoption

[Author: TERRY MAYTIN  |  VP, Market Development & Commercialization] We are in the midst of an acronym revolution including ACA, MACRA, MIPs, CPC+, CCM, and APMs to name just a few (and that’s scratching the surface). Together they are leading the...

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The Impact of Value-Based Care on Digital Strategy

[Author: TERRY MAYTIN  |  VP, Market Development & Commercialization] The U.S. healthcare system is rapidly transitioning from fee-for-service to value-based care as part of massive and ongoing industry-wide transformation. Digital strategy is evolving to meet new...

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