Designing Great Customer-Centric Experiences

[Author: TERRY MAYTIN  |  VP, Market Development & Commercialization]   Digital strategy is most effective when undertaken at the enterprise level with broad leadership support, placing the consumer at the center of enterprise-wide strategy -instead of the health...

The Rise of Connected Health as a Strategic Imperative

[Author: TERRY MAYTIN  |  VP, Market Development & Commercialization]  Rising complexity and challenges are everywhere across the entire healthcare landscape. Health transformation is well underway and accelerating. Consumerism and web/mobile adoption are at...

Industry Transformation and Consumer Adoption

[Author: TERRY MAYTIN  |  VP, Market Development & Commercialization] We are in the midst of an acronym revolution including ACA, MACRA, MIPs, CPC+, CCM, and APMs to name just a few (and that’s scratching the surface). Together they are leading the value-based...

The Impact of Value-Based Care on Digital Strategy

[Author: TERRY MAYTIN  |  VP, Market Development & Commercialization] The U.S. healthcare system is rapidly transitioning from fee-for-service to value-based care as part of massive and ongoing industry-wide transformation. Digital strategy is evolving to meet new...

Real-Time Patient Insights Can Keep Them Healthy

[Author: STEPHEN KEELER  |  VP, Payer & Provider Sales]     The shift from fee-for-service to value-based payments isn’t easy. Still, there’s no avoiding the advance of MACRA and value-based payment models emerging from CMS and private payers. That’s why CMS...